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Life & Business Lessons | Sinclairity

Sinclairity, the blog of Sinclair & Co.

Staying Focused on the Big Picture
(Hint, Brand is Always the Big Picture…)

Recently, my family and I visited a casual restaurant for dinner — the kind of place where you order at a counter, they bring your food and they bus the tables. We arrived at 7:45 p.m. on a Sunday night, and it was immediately obvious that we had just missed the maelstrom. The dining room […]

The trade show scene – quantity vs. quality

I recently returned from an industry trade show, The American Association of Pharmaceutical Scientists (AAPS). I’ve been to this show many times in the past 15 years, supporting various clients and meeting up with editors, media reps and new contacts. The show hasn’t changed all that much over the years – lots of very smart […]

I’m Sorry

I’m sorry So sorry Please accept my apology More than 50 years after pop singer Brenda Lee warbled her deep lament for hurting someone’s feelings, public apologies are more abundant than ever before. Indeed, so many apologies now hurl forth daily from politicians, celebrities, CEOS, celebrities, coaches and other public figures that there is at […]

Other Mama’s Cranberry Salad

This post is part of our Sinclair & Co. for the Holidays series. Follow us on Pinterest to see more. My maternal grandmother, Imogene Nance – Mama Jean to us – was extremely devoted to her mother and sister. There’s a long back-story there; for brevity’s sake, let’s just say that Mama Jean was destitute […]

Being social with social media

Here’s a great example of how a BtB company can use social media, not just to communicate their key messages, or put their press releases out, but to actually be social. Recently at AAPS in Chicago (reference earlier post), Metrics personnel were manning their booth in the late afternoon. It had been a long day, […]