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September | 2008 | Sinclairity

Sinclairity, the blog of Sinclair & Co.

So I don’t have to

I have been a lifelong fan of the Scrubbing Bubbles®.  You know the guys, the helmeted bubbles with the bristle legs who march in formation eliminating your bathtub grime, who do the work so you don’t have to! What an awesome identity and campaign that has endured for 30+ years. Last night I saw a […]

Crisis communications when there’s a storm on the horizon.

I was so impressed last weekend with the crisis communications executed by Governor Bobby Jindal of Louisiana.  After watching him speak for just five minutes, even I knew what his key messages were. Today I have been working with our client TriSure to share some important communications to help their clients prepare for Hurricane Hanna […]

It’s all about positioning

As someone who spent her formative childhood years growing up in Orlando in Mickey Mouse’s shadow, I simply ADORE Disney World. I love every cheesy, magical and aggravating thing about the place and try to visit at least once a year. My parents and I just went with our 3-year-old daughter, Katherine. When we checked […]