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Sinclairity | A unique view on the world of marketing, communications and customer service.

Sinclairity, the blog of Sinclair & Co.

Staying Focused on the Big Picture
(Hint, Brand is Always the Big Picture…)

Recently, my family and I visited a casual restaurant for dinner — the kind of place where you order at a counter, they bring your food and they bus the tables. We arrived at 7:45 p.m. on a Sunday night, and it was immediately obvious that we had just missed the maelstrom. The dining room […]

Marketing Planning in 2016: Trends and recommendations you can actually apply to your b-t-b company

In the past few weeks, I’ve been seeing lots of blog posts, articles and social media posts about marketing trends for 2016. Everyone is trying to predict the next big thing. The thing is, there isn’t really one big thing. And most of what I’ve seen has been either very broad for marketing in general, […]

Email in 2016

Internet Summit was earlier this month in Raleigh. It’s a digital marketing conference I’ve attended for the past three years. The two day conference has a few keynote speakers and a ton of break out sessions covering marketing, UX & design, search, content, mobile, and more. This year I noticed a huge emphasis on email. Almost […]

The trade show scene – quantity vs. quality

I recently returned from an industry trade show, The American Association of Pharmaceutical Scientists (AAPS). I’ve been to this show many times in the past 15 years, supporting various clients and meeting up with editors, media reps and new contacts. The show hasn’t changed all that much over the years – lots of very smart […]

Spray Mount. Remember this stuff?

If you work in an agency and have not had an encounter with Spray Mount, you aren’t doing it right. I’m sure there are those of you who still use this stuff often, but I’ve managed to get mine down to once or twice a year. Who still has a “box” sitting around to use […]