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Marketing | Sinclairity

Sinclairity, the blog of Sinclair & Co.

Marketing Planning in 2016: Trends and recommendations you can actually apply to your b-t-b company

In the past few weeks, I’ve been seeing lots of blog posts, articles and social media posts about marketing trends for 2016. Everyone is trying to predict the next big thing. The thing is, there isn’t really one big thing. And most of what I’ve seen has been either very broad for marketing in general, […]

Email in 2016

Internet Summit was earlier this month in Raleigh. It’s a digital marketing conference I’ve attended for the past three years. The two day conference has a few keynote speakers and a ton of break out sessions covering marketing, UX & design, search, content, mobile, and more. This year I noticed a huge emphasis on email. Almost […]

The trade show scene – quantity vs. quality

I recently returned from an industry trade show, The American Association of Pharmaceutical Scientists (AAPS). I’ve been to this show many times in the past 15 years, supporting various clients and meeting up with editors, media reps and new contacts. The show hasn’t changed all that much over the years – lots of very smart […]

Twitter Tips

Twitter celebrated its eighth birthday last month and new people and businesses are still joining every day. According to Twitter, there are 288 million monthly active users sending around 500 million tweets each day. How exactly is your business going to stand out in a crowd like that? If you finish this blog post with […]

Three rules for holiday emails

One of the projects we’ll be completing this week is crafting holiday greetings for our clients (mainly b-to-b providers) to email to their customers. It’s one of my favorite projects of the year, so here are three rules for sending a great holiday message. 1. Spread cheer! Share good wishes for your clients to enjoy […]