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Emily Almasy | Sinclairity

Sinclairity, the blog of Sinclair & Co.

Marketing Planning in 2016: Trends and recommendations you can actually apply to your b-t-b company

In the past few weeks, I’ve been seeing lots of blog posts, articles and social media posts about marketing trends for 2016. Everyone is trying to predict the next big thing. The thing is, there isn’t really one big thing. And most of what I’ve seen has been either very broad for marketing in general, […]

The trade show scene – quantity vs. quality

I recently returned from an industry trade show, The American Association of Pharmaceutical Scientists (AAPS). I’ve been to this show many times in the past 15 years, supporting various clients and meeting up with editors, media reps and new contacts. The show hasn’t changed all that much over the years – lots of very smart […]

Spray Mount. Remember this stuff?

If you work in an agency and have not had an encounter with Spray Mount, you aren’t doing it right. I’m sure there are those of you who still use this stuff often, but I’ve managed to get mine down to once or twice a year. Who still has a “box” sitting around to use […]

Flashback Friday: Old-school ad

Back in the day, we didn’t send in ad materials via email, and we certainly couldn’t tweak the headline or correct a typo ten minutes before sending it in. This is a photo of an ad proof from 1998. Magellan Laboratories was the client (now a part of Catalent). And this ad was most likely […]

We’re Back!

Welcome back to Sinclairity! We’re glad to have you stop by. Since we’ve been out of the blogging game for a little while, we thought we’d say hello again. A couple of years back, we launched Sinclairity to offer our unique perspectives on marketing, branding and the day-to-day insights and experiences we have along the […]