Save Ferris

Thursday, April 1st, 2010 Posted in Interactive Services, Life & Business Lessons | No Comments »

A recent lunch discussion among the Sinclair & Co. crew led to the observation that social networking has not been used much in recent mainstream movies.  Considering the role it plays in our day-to-day communications, it seems like Hollywood has ...

Google Trends and Current Events

Monday, June 29th, 2009 Posted in Interactive Services | 1 Comment »

I couldn't resist sharing this Google Trends line graph for one of this week's big news stories.  Any guesses what the search term is? (The answer in the comments.)

In the Spirit of Transparency

Friday, June 26th, 2009 Posted in Interactive Services | 1 Comment »

Transparency is one of those words that has a lot of different meanings to a lot of different people. It’s been showing up in unexpected places this year. Its use at a panel discussion on social media last week caught my ...

Howdy! Come on in.

Thursday, June 4th, 2009 Posted in Inside Sinclair & Co, Interactive Services | No Comments »

Maybe it's the same thing that causes us to change our hairstyle or buy a new pair of shoes, but every-so-often we decide to update the home page of our Sinclair & Co. Web site.  We have kicked off a ...

Every email is an opportunity.

Tuesday, February 17th, 2009 Posted in Interactive Services | No Comments »

I spend a good deal of time managing email campaigns, especially thinking about how recipients will respond to what is being sent.  The HTML email templates we’ve designed for our clients give outbound emails a strong brand identity and visually ...