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Interactive Services | Sinclairity

Sinclairity, the blog of Sinclair & Co.

Email in 2016

Internet Summit was earlier this month in Raleigh. It’s a digital marketing conference I’ve attended for the past three years. The two day conference has a few keynote speakers and a ton of break out sessions covering marketing, UX & design, search, content, mobile, and more. This year I noticed a huge emphasis on email. Almost […]

Twitter Tips

Twitter celebrated its eighth birthday last month and new people and businesses are still joining every day. According to Twitter, there are 288 million monthly active users sending around 500 million tweets each day. How exactly is your business going to stand out in a crowd like that? If you finish this blog post with […]

Three rules for holiday emails

One of the projects we’ll be completing this week is crafting holiday greetings for our clients (mainly b-to-b providers) to email to their customers. It’s one of my favorite projects of the year, so here are three rules for sending a great holiday message. 1. Spread cheer! Share good wishes for your clients to enjoy […]

Pinterest for b-to-b

One day last week I (not so) shamefully used “pinteresting” in a sentence — at work. And it wasn’t over lunch, chatting about my free time. I’ve recently set up a few agency Pinterest boards to showcase our work. It could be a good idea for your company, too. If you sell a product, say […]

A cautionary tale

Maintaining a blog and keeping focused on it is hard. You may have heard one of us say this to you because we know it first hand. If you look at the date of this blog post and the previous blog post, you’ll see that somewhere along the way, we lost some of our Sinclairity. […]