Sinclairity, the blog of Sinclair & Co.

It’s all about positioning

As someone who spent her formative childhood years growing up in Orlando in Mickey Mouse’s shadow, I simply ADORE Disney World. I love every cheesy, magical and aggravating thing about the place and try to visit at least once a year. My parents and I just went with our 3-year-old daughter, Katherine. When we checked […]

FYI – I answer emails

I recently received an email marketing message from a local Public Relations professional. In this message, she touts her public relations expertise and says she’ll be sending out a series of short messages with a “PR Secret” once a day for the next four days. Her message ends with this sentence: As always, please feel […]

Don’t be that guy.

As Shelley mentioned, we’ve conducted networking training for some clients, helping them adopt more effective strategies for making connections at conferences and tradeshows. Over the years, I’ve heard clients say, “Oh, we went to that show and we never got any business out of it.” (It’s a variation of the “We put an ad in […]

I can hear you now.

Recently we held a training day for a client where we focused on media relations and public speaking.  I did not participate in the training that day, but was able to listen in from my desk. In the training materials that Emily and Karen Stinneford prepared, they provided some pointers on how to effectively deliver […]

With a view of Harris Teeter

  We’re about to end our third month in the new office, and I think we’re pretty settled in.  We had some guests in from out-of-town this week, so we were properly inspired to unpack those last two boxes and organize the storage closet. Like all of our workspaces, my desk has two huge windows […]