Sinclairity, the blog of Sinclair & Co.

2012 in Review

Who is feeling reflective this week? It’s hard not to look back at our professional and personal accomplishments of 2012 as the year comes to a close. We pressed ourselves to narrow down a pretty great year to one personal and one professional highlight to share during this time of reflection and rejuvenation. Emily Almasy […]

Venture Forth

I’ve been spending a lot of time at venture conferences this year. And while my stated goal of attending was to meet potential clients, I’ve actually come away with more insights than business cards. If you’ve never attended a venture conference, it’s sort of a huge speed dating event with bright enthusiastic entrepreneurs on one […]

Congrats, Emily!

Today Emily received the Triangle Business Journal’s 40 Under 40 Leadership Award.  She shared the stage with a prestigious group of local professionals, including Luke Roush of TransEnterix.  Check out this year’s recipients on the TBJ‘s website and read our announcement here.

Logo Brilliance

What makes a logo not just great, but iconic? Charlie Johnson at Graphic Design Blog shares 25 examples that will either make you go, “HMMMMM” or “Wow, I wish I’d thought of that.” Check it out. And get back to me if you knew there was an arrow in the FedEx logo.

It’s the relationship, stupid.

How are successful brands surviving—even thriving—in this recession? It seems one secret weapon is a change in mindset. Instead of making consumers loyal to the brand, make the brand loyal to the consumer. But here, Joel Rubinson, chief research officer of the Advertising Research Foundation, tells the story much better than I can.