How are successful brands surviving—even thriving—in this recession? It seems one secret weapon is a change in mindset. Instead of making consumers loyal to the brand, make the brand loyal to the consumer. But here, Joel Rubinson, chief research officer of the Advertising Research Foundation, tells the story much better than I can.
Like a lot of companies, Sinclair & Co. has received a lot of resumes lately. Many are from new grads, some are from folks trying to break into the industry, still others are from people who have found themselves without a job but with lots of pertinent experience. Each is doing its best to stand […]
While cleaning up the detritus of the holidays—scraps of wrapping paper and packing lists—I discovered this card in the bottom of a J. Crew shipping box. I was immediately struck by the simplicity of the message and wished I’d come up with something half as eloquent for our own holiday greeting to clients. I struggled […]
I spend a good deal of time managing email campaigns, especially thinking about how recipients will respond to what is being sent. The HTML email templates we’ve designed for our clients give outbound emails a strong brand identity and visually pleasing way to display content. The recipients’ experience came to mind when I received an […]
If you haven’t purchased your Barack Obama commemorative plate, the latest Time-Life Classic Soft Rock collection (Air Supply, anyone?), or you’re just a sucker for that smooth-talking Billy Mays, have I got a store for you: Or, do your part to save the planet (and $1 in gas) and visit http://www.asseenontv.com. Is this a great […]