So I don’t have to

Tuesday, September 23rd, 2008 Posted in Marketing | No Comments »

I have been a lifelong fan of the Scrubbing Bubbles®.  You know the guys, the helmeted bubbles with the bristle legs who march in formation eliminating your bathtub grime, who do the work so you don’t have to! What an ...

Crisis communications when there’s a storm on the horizon.

Thursday, September 4th, 2008 Posted in Local & Community News, PR 101 | No Comments »

I was so impressed last weekend with the crisis communications executed by Governor Bobby Jindal of Louisiana.  After watching him speak for just five minutes, even I knew what his key messages were. Today I have been working with our client ...

It’s all about positioning

Tuesday, September 2nd, 2008 Posted in Life & Business Lessons | No Comments »

As someone who spent her formative childhood years growing up in Orlando in Mickey Mouse’s shadow, I simply ADORE Disney World. I love every cheesy, magical and aggravating thing about the place and try to visit at least once a ...