I have been a lifelong fan of the Scrubbing Bubbles®. You know the guys, the helmeted bubbles with the bristle legs who march in formation eliminating your bathtub grime, who do the work so you don’t have to! What an awesome identity and campaign that has endured for 30+ years.
Last night I saw a new commercial for one of their shower products that made me laugh out loud (I am amused easily.) It made me think about this brand, this long-lasting campaign that I think is really brilliant.
The animated mascot charmed me as a child. I really wanted my mom to buy the product so I could watch the cartoon bubbles do their magic. The mascot gives a great warm personality to bathroom cleaners, surely some of the least-glamorous products on the household goods market.
I am a loyal consumer of Scrubbing Bubbles, and I think it’s mainly because of their commercials. I don’t know if it’s the best product on the market, or the most price competitive. As a child it was the mascot that drew me in, as an adult it’s the allure of the tagline “We work hard so you don’t have to.” I love that! They must know that I really don’t want to work hard to keep my shower clean.
To this day, when I spray the foam on the shower wall, the child in me envisions a league of happy bubbles scrubbing away with those bristly legs. Doing the work so I don’t have to.
So now I wonder, what products or services choices do you make because of advertising? Please share your story in the comments.