Sinclairity, the blog of Sinclair & Co.

When is a giveaway not just a giveaway?

If you’ve ever been to a tradeshow, you know that swag is all over the place. Bags, pens, notepads, stuffed animals, games, and trinkets of all kinds. Sometimes it seems like you’re at a carnival with all the little things you can pick up here and there. At a recent tradeshow it was apparent that […]

Being social with social media

Here’s a great example of how a BtB company can use social media, not just to communicate their key messages, or put their press releases out, but to actually be social. Recently at AAPS in Chicago (reference earlier post), Metrics personnel were manning their booth in the late afternoon. It had been a long day, […]

AAPS – 10 years running

I’ve been attending the AAPS (American Association of Pharmaceutical Scientists) Annual Meeting and Exposition yearly with one or more clients for over ten years. This year in Chicago we had three clients at the meeting. The commonalities: They’re all there to get exposure, make connections, get new leads, catch up with key clients, etc. And […]

A cautionary tale

Maintaining a blog and keeping focused on it is hard. You may have heard one of us say this to you because we know it first hand. If you look at the date of this blog post and the previous blog post, you’ll see that somewhere along the way, we lost some of our Sinclairity. […]