If you’ve ever been to a tradeshow, you know that swag is all over the place. Bags, pens, notepads, stuffed animals, games, and trinkets of all kinds. Sometimes it seems like you’re at a carnival with all the little things you can pick up here and there. At a recent tradeshow it was apparent that […]
Here’s a great example of how a BtB company can use social media, not just to communicate their key messages, or put their press releases out, but to actually be social. Recently at AAPS in Chicago (reference earlier post), Metrics personnel were manning their booth in the late afternoon. It had been a long day, […]
I’ve been attending the AAPS (American Association of Pharmaceutical Scientists) Annual Meeting and Exposition yearly with one or more clients for over ten years. This year in Chicago we had three clients at the meeting. The commonalities: They’re all there to get exposure, make connections, get new leads, catch up with key clients, etc. And […]
Back in the day, we had this great client named Metrics. They were easy-going and fun to work with, with a unique personality that set them apart from other pharmaceutical companies. But they were also smart, driven and had a great business plan to build an analytical lab in Eastern North Carolina. That was in […]
Rachel Tabakin recently joined the Sinclair & Co. team as office manager. In her new role, Rachel uses her experience to support account managers with research and special projects for the agency’s clients. She provides operational support for bookkeeping, human-resources programs and general office management. She also is responsible for organizing Sinclair & Co.’s volunteer […]