Logo Brilliance

Thursday, May 14th, 2009 Posted in Marketing | No Comments »

What makes a logo not just great, but iconic? Charlie Johnson at Graphic Design Blog shares 25 examples that will either make you go, “HMMMMM” or “Wow, I wish I’d thought of that.” Check it out. And get back to me if ...

It’s the relationship, stupid.

Tuesday, May 12th, 2009 Posted in Marketing | No Comments »

How are successful brands surviving—even thriving—in this recession? It seems one secret weapon is a change in mindset. Instead of making consumers loyal to the brand, make the brand loyal to the consumer. But here, Joel Rubinson, chief research officer ...

Send me your resume…

Wednesday, May 6th, 2009 Posted in Inside Sinclair & Co, Life & Business Lessons | 1 Comment »

Like a lot of companies, Sinclair & Co. has received a lot of resumes lately. Many are from new grads, some are from folks trying to break into the industry, still others are from people who have found themselves without ...