Client Spotlight: Metrics

Tuesday, February 23rd, 2010 Posted in Inside Sinclair & Co, Marketing | No Comments »

Back in the day, we had this great client named Metrics. They were easy-going and fun to work with, with a unique personality that set them apart from other pharmaceutical companies. But they were also smart, driven and had a ...

Logo Brilliance

Thursday, May 14th, 2009 Posted in Marketing | No Comments »

What makes a logo not just great, but iconic? Charlie Johnson at Graphic Design Blog shares 25 examples that will either make you go, “HMMMMM” or “Wow, I wish I’d thought of that.” Check it out. And get back to me if ...

It’s the relationship, stupid.

Tuesday, May 12th, 2009 Posted in Marketing | No Comments »

How are successful brands surviving—even thriving—in this recession? It seems one secret weapon is a change in mindset. Instead of making consumers loyal to the brand, make the brand loyal to the consumer. But here, Joel Rubinson, chief research officer ...

A message amid the wrappings

Wednesday, February 25th, 2009 Posted in Marketing | No Comments »

While cleaning up the detritus of the holidays—scraps of wrapping paper and packing lists—I discovered this card in the bottom of a J. Crew shipping box. I was immediately struck by the simplicity of the message and wished I’d come up ...

In Good Company

Friday, January 9th, 2009 Posted in Marketing | No Comments »

Unlike a lot of agencies, at Sinclair & Co., we’re not big on awards. Sure they’re nice to receive. They give you a great excuse to do a press release. They permit you to call your work “award-winning” and keep ...