Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /nfs/c01/h06/mnt/31857/domains/blog.sinclair-co.com/html/wp-content/plugins/jetpack/jetpack.php on line 705
It’s the relationship, stupid. | Sinclairity

Sinclairity, the blog of Sinclair & Co.

It’s the relationship, stupid.

How are successful brands surviving—even thriving—in this recession? It seems one secret weapon is a change in mindset. Instead of making consumers loyal to the brand, make the brand loyal to the consumer. But here, Joel Rubinson, chief research officer of the Advertising Research Foundation, tells the story much better than I can.