Sinclairity, the blog of Sinclair & Co.

It’s the relationship, stupid.

How are successful brands surviving—even thriving—in this recession? It seems one secret weapon is a change in mindset. Instead of making consumers loyal to the brand, make the brand loyal to the consumer. But here, Joel Rubinson, chief research officer of the Advertising Research Foundation, tells the story much better than I can.

A message amid the wrappings

While cleaning up the detritus of the holidays—scraps of wrapping paper and packing lists—I discovered this card in the bottom of a J. Crew shipping box. I was immediately struck by the simplicity of the message and wished I’d come up with something half as eloquent for our own holiday greeting to clients. I struggled […]

In Good Company

Unlike a lot of agencies, at Sinclair & Co., we’re not big on awards. Sure they’re nice to receive. They give you a great excuse to do a press release. They permit you to call your work “award-winning” and keep a straight face. And the fact is, we have collected a few over the years. […]

Trade Shows – tips for surviving the marathon that is the show floor.

Several of Sinclair & Co.’s clients attend trade shows during the year. We often go along and provide support so that the show attendees can do their jobs – selling and networking on behalf of their company. While the shows are important, employees who work their company’s booths often dread them. And for good reason. […]

So I don’t have to

I have been a lifelong fan of the Scrubbing Bubbles®.  You know the guys, the helmeted bubbles with the bristle legs who march in formation eliminating your bathtub grime, who do the work so you don’t have to! What an awesome identity and campaign that has endured for 30+ years. Last night I saw a […]