A unique view on the world of marketing, communications and customer service.

Authors

Karen Sinclair

Born and raised in Raleigh, North Carolina, Karen founded what is now Sinclair & Co. in 1988. In addition to guiding the creative process, Karen works closely with the agency’s account managers to provide clients with strategic planning to meet both short- and long-term marketing goals.

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Emily Almasy

Emily joined Sinclair & Co. in 1998. She oversees the management of all accounts and works closely with clients in determining strategic direction and developing and implementing effective marketing communications plans. Emily’s expertise in advertising planning, direct marketing strategy, sales promotion, and market research helps clients build and strengthen their brands. She also has experience in promotional research, contest development and sports marketing.

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Shelley Bainter

Shelley manages the many interactive services Sinclair & Co. offers its clients, including Web strategy and site development, analytics and search engine optimization. Shelley’s interactive expertise and skills were honed at Red Hat Inc., where she worked almost five years, first as software development project manager and later as product marketing manager.

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Ileana Rodriguez

At Sinclair & Co., Ileana uses her knowledge to help clients execute successful interactive projects, including Web site development and maintenance and outbound email communications.

Rachel Tabakin

If you have called Sinclair & Co., chances are that you’ve talked to Rachel. When she’s not moving boxes and talking to the telephone company, Rachel spends her time working with our account managers to keep our clients’ projects on time and on budget.

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Erin Smith

Erin manages the day–to–day activities for several of Sinclair & Co.’s clients, keeping them apprised as projects move from concept to execution.  A graduate of N.C. State University, Erin is an avid Wolfpack fan and enjoys tailgating at football games with her husband and son.

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Karen Stinneford

With nearly 20 years of professional communications experience, Karen has worked on “both sides” of the news media, first as an award-winning newspaper reporter and later handling media relations for the University of North Carolina at Chapel Hill and UNC Healthcare.

While at UNC, she successfully pitched stories to the New York Times, USA Today, The Today Show, Good Morning America, People magazine and the Chronicle of Higher Education. Karen understands well how media works and how best to get positive coverage for your organization.

Read all posts by Karen Stinneford.