Sinclairity, the blog of Sinclair & Co.

So I don’t have to

I have been a lifelong fan of the Scrubbing Bubbles®.  You know the guys, the helmeted bubbles with the bristle legs who march in formation eliminating your bathtub grime, who do the work so you don’t have to! What an awesome identity and campaign that has endured for 30+ years. Last night I saw a […]

Crisis communications when there’s a storm on the horizon.

I was so impressed last weekend with the crisis communications executed by Governor Bobby Jindal of Louisiana.  After watching him speak for just five minutes, even I knew what his key messages were. Today I have been working with our client TriSure to share some important communications to help their clients prepare for Hurricane Hanna […]

I can hear you now.

Recently we held a training day for a client where we focused on media relations and public speaking.  I did not participate in the training that day, but was able to listen in from my desk. In the training materials that Emily and Karen Stinneford prepared, they provided some pointers on how to effectively deliver […]

With a view of Harris Teeter

  We’re about to end our third month in the new office, and I think we’re pretty settled in.  We had some guests in from out-of-town this week, so we were properly inspired to unpack those last two boxes and organize the storage closet. Like all of our workspaces, my desk has two huge windows […]

Premium Media Placement?

One of the televisions at the gym Monday night was set on ABC World News.  At the top of the broadcast, the anchor announced that tonight’s was a special edition of the program, brought to us by one sponsor to limit commercial interruption. The lead story was about a new recommendation from the American Academy […]