Sinclairity, the blog of Sinclair & Co.

Save Ferris

A recent lunch discussion among the Sinclair & Co. crew led to the observation that social networking has not been used much in recent mainstream movies.  Considering the role it plays in our day-to-day communications, it seems like Hollywood has some catching up to do. Since that conversation, I’ve been thinking about how some of […]

Google Trends and Current Events

I couldn’t resist sharing this Google Trends line graph for one of this week’s big news stories.  Any guesses what the search term is? (The answer in the comments.)

In the Spirit of Transparency

Transparency is one of those words that has a lot of different meanings to a lot of different people. It’s been showing up in unexpected places this year. Its use at a panel discussion on social media last week caught my attention.  In a response to a question about using social media outlets for consumer […]

Howdy! Come on in.

Maybe it’s the same thing that causes us to change our hairstyle or buy a new pair of shoes, but every-so-often we decide to update the home page of our Sinclair & Co. Web site.  We have kicked off a project to do just that, and can’t wait to share it with you in the […]

Every email is an opportunity.

I spend a good deal of time managing email campaigns, especially thinking about how recipients will respond to what is being sent.  The HTML email templates we’ve designed for our clients give outbound emails a strong brand identity and visually pleasing way to display content. The recipients’ experience came to mind when I received an […]