Sinclairity » Uncategorized

Operators are not standing by

Karen Sinclair — Fri, 13 Feb 2009 17:04:52 +0000

If you haven’t purchased your Barack Obama commemorative plate, the latest Time-Life Classic Soft Rock collection (Air Supply, anyone?), or you’re just a sucker for that smooth-talking Billy Mays, have I got a store for you:

Or, do your part to save the planet (and $1 in gas) and visit http://www.asseenontv.com.

Is this a great country or what?

Happy Holidays From All of Us

Karen Sinclair — Tue, 23 Dec 2008 14:45:05 +0000

Holiday Gift-Giving Catalogs

Emily Almasy — Wed, 10 Dec 2008 16:07:30 +0000

Anyone need a last-minute gift idea? Well, do I have the catalog for you. I’m not sure which one it is, but I know I have it.

In my living room is a paper grocery bag filled TO THE TOP with holiday shopping catalogs. Everything you can think of from toys to tools to food baskets and knick-knacks.

And the best part? Each one has a big sticker on it that says “FREE SHIPPING!” or “15% off!”

So if you’re looking for an at-home shopping experience, just let me know and I’ll be happy to drop this bag by any time.

FYI – I answer emails

Emily Almasy — Tue, 12 Aug 2008 15:22:23 +0000

I recently received an email marketing message from a local Public Relations professional. In this message, she touts her public relations expertise and says she’ll be sending out a series of short messages with a “PR Secret” once a day for the next four days. Her message ends with this sentence:

As always, please feel free to send me an email if you have any questions.

I recognized the name, and was reminded of a recent newspaper article whereby this same person tells us her system for managing and replying to email.

In the article, she bemoans email, saying that she must do something to manage the more than 500 pieces of mail she receives per day. So, she has chosen to respond to email only three times per week, and publicizes this by adding a message to her email signature: “In an effort to maximize my personal productivity … I will be addressing email messages only three times a week.”

I immediately smile. Isn’t it funny that a person who not only subscribes to this theory, but pitches her story about it to the local media, has chosen to execute an email marketing campaign as part of her business development efforts? And that we should feel free to send her an email if we have any questions?

Being in the marketing and public relations business myself, I believe that communication in all its forms is critical to the success of our firm – and to any firm in the PR and Marketing business. And that includes email. If we were to stop responding to email on a regular basis, I doubt we could do our jobs effectively or efficiently.

I did get the additional emails with the “PR Secrets,” and as I was writing this, I went back and re-read them. I wasn’t surprised to see that none of the “secrets” had to do with consistency of message.